Studies show on average people check their email up to five times per day. You will benefit from delivering your message to the place you know your customers will be visiting - their inbox.

By offering exclusive tips, articles, news, updates or other promos to your registered subscribers via email, you can keep them informed about, and interested in your business. For example you can post a lead in (paragraph or two) to an article or page you've written and link to the full content on your website.

I myself subscribe to several industry-specific newsletters that do just that, and I find myself returning to their websites more often than others. Additionally, linking from your newsletter to your website gets customers coming back if they've forgotten about you (and it doesn't cost you anything to send.)

Our email marketing software allows you to send newsletters, special offers and promotions via email. When integrated into your site, VueMarketer can automatically capture the details of people who sign up for your newsletter. You can then send targeted emails to your subscribers and even follow up automatically with time-sensitive autoresponder emails which you can create and schedule in VueMarketer.

VueMarketer email marketing software is fully featured and was built specifically to help automate your follow up marketing, giving you more motivated leads in the process. It will turn more leads into buyers by allowing you to:

• Follow up with prospects automatically using autoresponders. Send a series of personalized email messages to new leads at intervals you define. It's like having your own dedicated sales team working for you around the clock.
  
  
• Optimize your email click thru rates with split testing. Send a few variations of your email to a sample of your list and have the best performing one sent to the rest automatically.
  
  
• Automate your list management with triggers. Automatically convert leads to opportunities when they open a specific email, remove inactive leads from your list or even send a follow up email when a particular link is clicked - automatically.
  
  
• Keep your lists clean and up to date with automated bounce processing. Invalid email addresses can be removed from your list automatically based on "smart bounce rules", helping keep your deliverability rate high.
  
  
• See the complete activity of a lead with event logging. Every time a lead opens your email, clicks a link or performs any other activity, it's logged against their history making it easy for you sales team to qualify their desire to purchase.